A campanha foi lançada por Laura Jackson que quer encorajar as mulheres a não se depilarem em janeiro. Januhairy, que é como quem diz Janeiro Peludo, é o nome da iniciativa da estudante que partilhou fotos suas com pelos nas pernas.

«Embora me sentisse mais livre e confiante comigo própria, muitas pessoas não entendiam e questionavam porque não me depilava», conta a estudante Universidade de Exeter, em Inglaterra, que teve a ideia quando deixou crescer os pelos para uma atuação.

 

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“There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.”~Steve Maraboli • • • @i_am_morgie~ “…Imagine if everyone just decided that today was the day they loved themselves and embraced every part of them selves. Accepting and loving your body and your “flaws” because you know they are what makes you who you are. If you are focused on being true to yourself in every moment, you are less concerned what others think, which will lead to peace of mind. When you have nothing to hide and you can freely be yourself, there is a profound peace/confidence you will emanate to the world that will inspire others.”👏 • • • All the girls joining in januhairy are shaving off their body hair on New Year’s Eve (Monday 31st) ready to kick start the new year with a new challenge! We have many women who have signed up for this charity project so far, from the age range of 16-60! ✨💃✨💃 Sign up and join in while you can! #3daysleft #januhairy #thenaturalrevolution #bodyhairmovement #bodypositive #spreadlove #behappy #namaste#hairywomen #healing #healthylifestyle #selfcare #loveyourself #beyourself #bethechange #divine #inspireothers #inspirationalquotes #positivity #goodvibesonly #lifeisbeautiful #hairy #gratitude #weareone #higherconsciousness #freespirit #empowerment #smile #feelgood #bodygossip

Uma publicação partilhada por Januhairy (@janu_hairy) a 28 de Dez, 2018 às 12:48 PST

A iniciativa não para de conquistar mulheres e até a mãe de Laura já apoia.

«No início a minha mãe perguntou-me se não me depilava por preguiça ou se porque queria demonstrar alguma coisa», conta Laura.

«Trata-se de um projeto que pretende encorajar as pessoas a perceberem melhor quem são e a não terem medo de assumir a forma como gostam de se ver», cita o Daily Mail.

 

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Hi I’m Laura, the gal behind Januhairy! I thought I would write a little about my experiences and how Januhairy came about… I grew out my body hair for a performance as part of my drama degree in May 2018. There had been some parts that were challenging for me, and others that really opened my eyes to the taboo of body hair on a woman. After a few weeks of getting used to it, I started to like my natural hair. I also started to like the lack of uncomfortable episodes of shaving. Though I felt liberated and more confident in myself, some people around me didn’t understand why I didn’t shave/didn’t agree with it. I realised that there is still so much more for us to do to be able to accept one another fully and truly. Then I thought of Januhairy and thought I would try it out. It’s a start at least . . . I have had a lot of support from my friends and family! Even though I had to explain why I was doing it to a lot of them which was surprising, and again, the reason why this is important to do! When I first started growing my body hair my mum asked me “Is it you just being lazy or are you trying to prove a point?” . . . why should we be called lazy if we don’t want to shave? And why do we have to be proving a point? After talking to her about it and helping her understand, she saw how weird it was that she asked those questions. If we do something/see the same things, over and over again it becomes normal. She is now going to join in with Januhairy and grow out her own body hair which is a big challenge for her as well as many women who are getting involved. Of course a good challenge! This isn’t an angry campaign for people who don’t see how normal body hair is, but more an empowering project for everyone to understand more about their views on themselves and others. This picture was taken a few months ago. Now I am joining in with Januhairy, starting the growing process again along with the other wonderful women who have signed up! Progress pictures/descriptions from our gals will be posted throughout the month. Lets get hairy 🌵 #januhairy #bodygossip #bodyhairmovement #happyandhairy #loveyourbody #thenaturalrevolution #natural #hairywomen #womanpowe

Uma publicação partilhada por Januhairy (@janu_hairy) a 2 de Jan, 2019 às 10:35 PST

Mas o movimento não pretende apenas fotos nas redes sociais. O objetivo é arrecadar dinheiro para a instituição de caridade Body Gossip. A instituição realiza trabalhos de educação e artes para desenvolver uma imagem positiva sobre todos os tipos de corpo.

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